Data Demystified for Product & Project Leaders
Data Analytics Training for Non-Analysts
Data-Driven Decisions for Leaders
In a world driven by data, leaders need a solid grasp of analytics to make informed decisions, even without a data analytics background.
This course is designed to empower product managers, project managers, and other leaders to confidently work with data, interpret key metrics, and leverage insights to guide their teams.
Covering the basics of data sources, key performance indicators, and analysis techniques, participants will gain practical tools for integrating data into strategy and decision-making – making analytics a powerful asset in achieving business goals.
Drive rational discussions through data-based decision processes
Topics Covered
Key Metrics for Product and Project Managers
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Overview of data types
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Key sources of data
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Differentiating between correlation, causation and other relationships
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Identifying important KPIs for product and project success
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Choosing and tracking metrics that align with business objectives
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Introduction to data cleaning techniques for accuracy
Fundamentals of Data Interpretation
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Using simple tools like Excel or Google Sheets to explore datasets
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Intro to simple analytics tools (Excel, Google Analytics, Tableau basics) with practical exercises
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Spotting trends and patterns in data
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Intro to impactful data visualization & storytelling
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Identifying and avoiding common biases in data interpretation
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Using context to draw accurate conclusions
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Tips for building a narrative around data to tell a compelling story
Data-Driven Decision Making
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How to create hypotheses and test assumptions using data
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Making decisions with incomplete data (confidence levels, risk assessment)
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Communicating insights to stakeholders effectively
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Tips for working with data teams to get the insights you need
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Building Data-Driven Culture within Teams
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Tracking progress and refining approaches based on data
